Homecoming 2024
Jordan Brand’s presence at Howard Homecoming is a foundational milestone in
our 20 year partnership with the University. Jordan is honored to join
Howard University in this moment to celebrate their legacy and tradition of
excellence and set the stage for the next generation of fearless ones to fly.
Wednesday 10.15 - Friday 10.18
10.15DOORS Open 6:30PM - START 7PM
Bison Madness
As the official start of the Basketball season, we are excited to kick off the 2024-2025 Men’s and Women’s Basketball programs with a special night and surprise guests. Make sure to attend in your J’s, you don’t want to miss this!
Burr Gymnasium
10.16 & 10.17Open 1PM - 5PM
10.18Open 1PM - 3PM
Lab 23
Lab 23 will serve as the dedicated hub for all things Jordan Brand during Homecoming week. This space is dedicated to Howard students and will have daily programming featuring HU Alumni, surprise & delights and more! Howard student ID’s are require to enter this space. No exceptions.
Blackburn Ballroom
10.16 - 10.18
Welcome to LAB 23!
Get ready for three days of inspirational, hands-on learning, and exclusive access to industry leaders in content creation, fashion, music, entertainment, and sneaker design. Whether you’re a creative looking to level up, a future industry leader, or simply passionate about Jordan Brand - these sessions will provide you with the connection, insights, and tools, to take your career to the next level. Student ID is required to enter Lab23 and sign up for sessions.
Blackburn Ballroom
Shekia Morant
DIRECTOR OF BRAND MARKETING,
WOMENS STREETWEAR OF JORDAN NA
Blake Newby
COMMENTATOR & CONTENT CREATOR
Scot Louie
Celebrity Stylist & CONTENT CREATOR
Day 1
Elevate Your Influence
10.16 | 10:30 AM-12PM
Kick off LAB 23 with a Content Creation Masterclass designed for students ready to dominate the digital world. Moderated by Shekia Morant, this session features Blake Newby and a special guest content creator. Gain exclusive insights into their journeys and learn how to build your brand, stay ahead of content trends, and secure lucrative brand partnerships.
What to Expect
- Fireside Chat: Insights from top content creators on navigating the digital space.
- Breakout 101 Sessions: Learn how to stay ahead of trends, build a killer social strategy, negotiate contracts, and more.
- Interactive Live Demos: Get hands-on and create content using your cell phone.
Kianna Styles
Artist Manager at Alamo Records
Jillian
Producer at Complex
Sankara
Stylist
Kahlana
Fashion / Beauty Expert and Editor
Day 2
Queen of the Yard
10.17 | 10:30 AM-12PM
Join us for a powerful session featuring leading women in entertainment, fashion and music. Moderated by HU Alumna, Fashion and Beauty Expert & Editor, Kahlana Barfield Brown, this panel will include Sankara, HU Alumna and celebrity stylist, Kianna Styles, a marketing and management wiz at Alamo Records, and Jillian Hardemann Webb, another HU Alumna, and a renowned Producer at Complex. Discover how these trailblazers navigated male-dominated industries white leaving their mark. Don’t forget to bring your laptops or iPads for this interactive session.
What to Expect
- Fireside Chat: Insights on breaking into entertainment, fashion, and music.
- Breakout Live Demos:
- Fashion: Style Jordan apparel with Sankara + Kahlana
- Music Branding: Create a branding strategy with Kianna Styles
- Podcasting: Storyboard a podcast with Jillian Hardemann Webb
Dominique Bandoo
Sr. Technical Designer
Alicia Pickney
Sr. Apparel Designer
Rowan Hardial
Sr. Product Line Manager
Rikki Raiford
Product Designer
Day 3
Beyond the Fabric
10.18 | 9AM - 10:30PM
Calling all Designers, stylists, Streetwear Enthusiasts! This is your moment! On the final day, connect with the Jordan Design Team for an exclusive Fireside Chat led by the Jordan team. Featuring Dominique Bandoo (Sr. Technical Designer), Alicia Pickney (Sr. Apparel Designer), Rowan Hardial (Sr. Product Line Manager), and Rikki Raiford (Product Designer), this session will dive deep into the design and story behind the HU 2024 Collection.
What to Expect
- Fireside Chat: The creation and design behind the HU x Jordan ‘24 Collection and insights into the Jordan Brand product creation process.
Ready to level up?
Don’t miss your chance to learn from industry leaders, get hands-on experience, and leave with exclusive takeaways. Each session offers an incredible opportunity to build your skills, grow your network, and be inspired by some of the best in the business. Sign up now — limited spots available!
10.187PM - 9PM
Fashion Show
Make sure to join us for a special Jordan Only segment during the Legendary Howard University Fashion Show featuring a surprise guest. You don’t want to miss this!
Cramton Auditorium
